Monday, November 13, 2006

Bella chi?!

Ecco una cosa che pochi sanno e che mi sembra molto curiosa: a differenza delle ragazze italiane (e non solo italiane) le asiatiche non amano l'abbronzatura e anzi fanno di tutto per mantenere la pelle bianca (escono sempre con l'ombrello, usano creme particolari, si riparano dai raggi del sole in ogni modo etc...), perche' ritengono sia sintomo di bellezza. Evidenti differenze nei canoni di bellezza. Leggetevi questo articolo:

Mentre in occidente le donne fanno a gara per avere l'abbronzatura più intensa e dorata, in Asia la pelle considerata più attraente è quella chiara. I prodotti schiarenti rappresentano il 37 per cento dell'intero mercato dei cosmetici nella regione Asia Pacifico e la ricerca sulle creme sbiancanti traina il settore da molti anni a questa parte.Questo perché, secondo un'inchiesta di mercato condotta nel 2004 a Hong Kong, in Corea del Sud, Malesia, Filippine e Taiwan, il 61 per cento delle donne intervistate ritiene che la pelle chiara doni un aspetto più giovanile, il 49 per cento pensa che aiuti a nascondere le rughe e le macchie della pelle e il 43 per cento che renda più attraenti. Sempre fino al 2004 il 38 per cento delle donne ammetteva l'uso di prodotti sbiancanti, che oggi invece sono diventati parte della vita quotidiana, e oggi cominciano a essere usati anche dagli uomini.Il dato preoccupante è che molto spesso le informazioni sulla composizione chimica dei cosmetici schiarenti sono scarse e i risultati raggiunti dopo il trattamento inconsistenti. Tanto che la Cina ne ha già proibiti tre. Quello che servirebbe davvero alle consumatrici asiatiche è un po' di informazione scientifica.

Fonte: Internazionale Online

29 Comments:

At 3:48 PM, Blogger GregZ said...

forse perchè le bimbe asiatiche pensano al futuro. è dimostrato che i raggi UV danneggiano la pelle, lo fanno per trovarsi con qualche ruga in meno a 50 anni,..o forse sono darkettone dentro, bo..
Ciao frate

 
At 2:26 PM, Anonymous Rachel Y. said...

I think it is mainly because traditionally (very long time ago) Asians believe that white skin shows the background of the girls. E.g. if you are from a farmer family, you will need to help at farms, for sure you would get more tanned; if you are from a well off family, you would be staying home basically all day, so you would have whiter skin. So basically if your skin is whiter, you are more classy, more elegant.

We also believe that whiter skin euqals to cleaniness (somehow); while darker skin seems to have a coat of dust... (Asian's tan looks a bit different from Western's tan)

Chinese have a saying, sorry for the direct translation "1 white covers 3 ugliness" meaning if your skin is white, then your other flaws seem to be less obvious...

so much for now... hope it helps you to understand more about the culture :)

 
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