Emancipazione femminile e consumismo in Cina
Women in China are catching up to men as consumers of luxury goods, industry officials said yesterday.
More economic independence is giving women more buying power, a speaker told the annual China Luxury Summit in Shanghai.
And as incomes rise and the middle class expands, research indicates that shoppers in Shanghai are increasingly turning up their noses at luxury goods, while consumers in second-tier cities can't get enough."Men have been the traditional buyers, and in 2001, three out of four consumers were men," said Emmanuel Prat, president of LVMH Moet Hennessy Louis Vuitton, the world's biggest luxury goods group with products ranging from perfume to champagne.
Fonte: China Daily Online
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